A recent survey of marketers found that 76% of them plan on increasing their use of YouTube over the next year. It’s pretty simple why … because YouTube is a gigantic marketing platform. Some statistics:
- It’s the second largest search engine in the world.
- YouTube is the 3rd most visited website in the world.
- It’s the world’s largest video sharing platform.
- In 2011, YouTube had over one trillion total views.
- More than 140 views for every man, woman and child on earth.
- More than 800 million monthly unique viewers worldwide.
- 4 billion videos are viewed every day.
We could keep going, but it’s clear that YouTube has billions of eyes focused on it every day on computers and mobile devices and phones. As marketers, we want those eyes focused on our products, services, and marketing.
There is no product, service or affiliate marketing strategy that cannot benefit immensely from video. You may have to put your mind to it, but you can come up with videos that are interesting, perhaps instructional, or just entertaining in your marketing niche. While there are still diehard readers out there, the majority of people today, especially considering the high speed Web access available to them, would rather watch a video to learn something new. And, with everyone going mobile, they play just as well wherever they are.
So, you now know that you should implement a YouTube marketing strategy, but just uploading videos won’t get the job done right. Sure, they’ll get viewed, but the trick is to get them viewed A LOT! Google has been placing YouTube videos on the first page of search results for quite some time now. In our courses we’re teaching marketers how to not only have their video rank high on YouTube searches, but also in Google search results. It’s a game-changer when you can get your video on the first page for your marketing keywords and phrases.
You see, there are a number of factors that contribute to video ranking in searches, and all of them are important:
- Surrounding Text
- Some conversion of speech in the video to text & using it for ranking is being done by Google.
- Your channel, viral content, paid promotions, and commenting are also important.
We’re experts at doing all of these things in the right way to make your videos pop up high on YouTube and in Google searches on your marketing keywords and phrases. Increasing your views moves you up in YouTube rankings, so we have tested and effective methods for driving more viewers to your videos and running up that view count.
We even have some strategies for the video-phobics. If you just have a huge fear of making videos, we’re showing our students a strategy to locate videos that will work with their marketing and buying them cheaply. The trick is to buy amateur videos that are trending and have high view counts, and we’ll show you how.
Have you ever wondered how it’s decided what videos to suggest at the end of viewing one? You know, when you finish a video and those others pop up suggesting you view them as well. We know how YouTube makes those decisions and how to make certain that your video will be one of those suggested when you want it to be. Get the course now so you’ll know what we know.