WordPress is by far the favorite blogging and website construction platform in the world, and also it’s pretty highly valued by affiliate marketers. Using the right hosting account allowing multiple domain names, you can easily create multiple blogs to promote affiliate links. As powerful as WordPress is, if you only use it out-of-the-box, there are a few limitations that can limit your income-producing ability.
One of those is the sidebar content, and how straight WordPress wants to place the same content throughout the site if you have it in the sidebar. In other words, if you place content in the sidebar, such as an image with an affiliate link to a product, it’s going to appear on every page that displays that sidebar. That’s OK if you’re only promoting one or a few products site-wide, but that sidebar can get REALLY long if you have a lot to do there. After all, one of the most effective ways to generate leads or market on the Web is to offer the right product or service on pages with relevant content and a strong call-to-action. Let’s talk about two plugins for WordPress that will supercharge your affiliate marketing by getting past this limitation and then leveraging that ability.
Dynamic Widgets Plugin
The Dynamic Widgets plugin does one thing, and it does it really well. It allows you to designate for every sidebar widget you create precisely where you want that widget to display. Just as important, it allows you to designate where you DON’T want it to display. Once the plugin is installed and activated, each time you add content to the sidebar you are offered the chance to leave the content as “Static,” meaning display defaulted to all pages, or to make it “Dynamic,” displaying where you want it to be seen. To leave the display showing everywhere, you do nothing. To set display options, you select Dynamic.
The image shows the many ways in which you can set up the display of your widget, right down to an individual post or page, only on certain categories’ posts, tag pages, many more options. It’s easy to learn and it greatly enhances your ability to target affiliate marketing offers only to the most relevant pages and posts, but more valuable, it more efficiently uses that valuable sidebar real estate.
Ad Rotate
The Ad Rotate plugin does what the name implies, sets up rotational ads. This is really powerful, especially working with Dynamic Widgets. Let’s use an example: you have a blog promoting camping products. You have a category for RV Camping, and you have a dynamic widget in the sidebar that shows exclusively on posts in that category. Instead of trying to promote a single item or an Amazon link to a group of products, you can choose a great many different high commission items and do rotating ads. In other words, every time a post in that category is displayed, a different ad for an RV product will be displayed, rotating through all of the products in your Ad Rotate Ad Group which you call “RV Products.”
For another example, on a technology blog, there is a category for Amazon Kindle. The Amazon affiliate creates a vertical ad that displays Amazon-selected products that change, but are all related to the Kindle, including the Kindle itself for sale as well as accessories.
This ad goes into a group that’s set to rotate the group ads in a sidebar widget set to display only on pages in the category eReaders, or/also in a category called “Kindle.” Name your categories any way you want, set up your ads any way you want, but the power comes from being able to target ads to show only next to relevant articles and posts.
By the way, you can select display right down to an individual post or page, only a certain author, and even more powerful, you can rotate your ads at the bottom of posts as well.
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