You might think that sounds crazy? You mean “Internet Marketers” make mistakes? Well the answer, in short, is absolutely YES they make mistakes. The fact is that marketing online is a business just like any other business, but the problem is many Internet Marketers treat it like a hobby which leads to many mistakes being made throughout the evolution of their business. Hey the fact is we all make mistakes! It’s perfectly fine as long as we learn from them… that’s called “learning the hard way”. My goal is to help you avoid these mistakes and take an easier road to success. So here are some common mistakes made by Internet Marketers every single day:
1. The whole “build it and they will come” idea –
You see that might have been the whole concept behind that Angels In The Outfield movie…. but it does not work when it comes to Internet Marketing. You simply can’t just throw up a website and expect since its on the World Wide Web that you’re going to just get pounded with traffic and sales. It just does not work that way. You have to learn marketing and apply what you have learned in order for people to find your website. There are many things you can do from SEO to PPV and everything in between to really get the word out about your website.
Here is a short list of marketing methods that can help you get out of this “build it and they are not coming” loop –
- PPC – Pay Per Click Marketing
- PPV – Pay Per View Marketing
- SEO – Search Engine Optimization
- Article Marketing – Free Traffic
- Media Buying
- Social Media Marketing
- Email Marketing
2. The “ahh my business doesn’t need an email list” concept –
Really? Your business doesn’t need an email address? Wow. Ok let me correct you where you are absolutely WRONG. It does not matter what kind of business you have online you can benefit from an email list being created, updated and utilized every single day. Email marketing is one of the very few “free marketing” techniques that gets extremely high results. If you provide your email list with great content and information they will become avid readers of your information each and every day. This allows you to market to them pretty much anything you like and they will be hyper responsive. So many people wait until 2 years, 4 years or even 5+ years down the road to setup email marketing for their business. You should do it from the ground floor! From the very start and take advantage of all it can offer your business.
Here are some good companies that provide email autoresponders:
1. Aweber -Great company. I use them daily and they provide great statistics and a easy to use interface.
2. iContact – Another great company. Their interface (in my opinion) is a bit more difficult to navigate than Aweber’s.
3. MailChip – This company isn’t near as robust as the others mentioned, however, they do have a completely FREE option available!
3. The “I know everything already” mindset –
Honestly this is probably the one that gets most Internet Marketers. Always thinking you know “everything” closes your mind off to learning new things from other people. The concept that you CAN and probably WILL learn things from other people that you don’t know is what drives industry events such as Ad Tech and Affiliate Summit. These events literally host thousands of people all looking to network and learn from each other. You can also learn from other’s by just purchasing their courses and training information on the topics they have mastered. It’s actually a great idea because you will find that most Internet Marketers have a “niche” they are great at (basically they have mastered it) but then they are just “good” at everything else in their business. Well I look for those that have mastered “niches” and simply focus on learning that niche from them and moving on to learn another from someone else. This way I can master pretty much everything and my business will explode.
These are just a few of the things that keep some Internet Marketers from having the success they want and desire. It’s just important to remember that Internet Marketing is a business and should be treated as such. You should always look to learn more, share more and make your business grow by devoting your time and energy to it as much as you can.