First I would like to announce this week’s winner of the $50 gift card (hopefully to be used for advertising your business): Ken Hunter (posted Jan 17, 2011) Post #79 (email me asap Ken)
Now here is where it get’s really interesting for all of my blog readers. I know you are all use to me doing video blogs (and yes I plan to get back to those), however, I noticed something really special when I decided to give away that first $50 gift card EXPLOSION of comments and interactivity. This is what makes YOU learn and grow you simply must be interacting on a weekly basis. So I have decided that I will continue this $50/week giveaway as long as you continue to come here and comment on the blog, Tweet the blog and Like it on Facebook. It’s pretty simple and with 52 weeks in a year you have a great chance of winning. So with that said…. on to this weeks blog topic.
What’s Hot RIGHT NOW –
Remember that marketing online is something that you do all year long, however, there are certain times that are “peak times” for certain types of things. Below I am going to list some of the rules I use when doing my online marketing to help you better understand what I am talking about:
1st Quarter of The Year – Weight loss products are big in demand simply because everyone’s resolution for the new year is to lose weight and look better. That also means beauty supply products are in huge demand. There is an enormous spike in searches for these types of products in January/Feb and even on into March. You can also lump those “As Seen on TV” Ab Rollers and Gliders and things like that into this category. Basically anything that can make you look better and get in shape be it products, vitamins or workout courses are really hot this time of year!
2nd Quarter of The Year – Travel is hooooot. Why? well think about it when do most people travel? Typically during the summer. This means everything from marketing credit cards (yep most people put travel/vacations on credit cards) to hotels and flights are big this time of year. You can also look at those things like destination resorts (think Disney World) which typically offer some kind of affiliate program to refer people to certain package deals they have in place. Anything that has to do with travel can also be big this time of year just like luggage. You might not typically think of luggage being a big deal, but when people have to travel they must have luggage.
3rd Quarter of The Year – Think Back To School. So you’ll have the typical school supplies and such online, but the market is so much broader than just that. You’re going to have kids going away to college and typically parents are getting them their first “credit card” so think “student credit cards” or even “gas reward cards” because of the travel to and from college. You also need to think apparel because so many kids get those “back to school clothes” and quite a few will shop online for bargains. Again it’s all about just understanding what is going on in our world.
4th Quarter of The Year – Think SANTA CLAUS. Plain and simple people start shopping for Christmas and they don’t stop until … sometimes after Christmas. Anything retail is going to be extremely HOT this time of year. Amazon gets a huge spike in sales (think Amazon affiliate program) and eBay crushes it (think eBay affiliate program). These are just two of the more common and extremely huge opportunities you have this time of year to cash in on the hundreds of millions of dollars spent online.
I hope you found this blog informative. My goal is to prep you now for what you need to do for the rest of the year. Basically helping you create your game plan for 2011 so you can create that massive success you want!
HERE’S HOW TO WIN $50 THIS WEEK….
1. If you are not a member of my newsletter SIGN UP NOW (top right of page)
2. If you are not a member of my Live! Community JOIN NOW (just use the link at the top of the page)
3. Post a comment here with 1 thing you will promote for each quarter of the year. Your post should outline Q1, Q2, Q3, Q4 and what you will promote during those times.
4. Tweet this post (click button right above) and Like this post on Facebook (again button is right above)
**NOTE – YOU MUST FOLLOW INSTRUCTIONS TO WIN … you have to complete all 4 steps to be entered to win the $50 so make sure you do it all… it only takes seconds.
Enjoy Your Week