Use Surveys to Find Out What Your List Wants

Author: admin Affiliate Marketing, Email Marketing, Facebook Marketing Tips

Do you know what your email list wants? Are you aware of the products they’re interested in, or the bonuses they want to see added to those products? If you’re like most people, the answer is a big NO. You have no idea what your list wants, so your offers are hit and miss. Sometimes, people jump on the offers, and other times, they don’t even open the email. Fortunately, it doesn’t have to be this way. I’m going to show you how you can use surveys to find out what your list wants. This should help you increase your sales, whether you’re marketing your own products or someone else’s products.

How to Use Surveys

You can send a survey out to your email list asking them what type of product they want. For instance, let’s say you’re in the “learning to play guitar” niche. You can ask people what they want to learn in regards to playing the guitar.

For example, your survey could read:

What most interests you?

  1. Basic guitar chords
  2. Choosing the right guitar
  3. How to play hit songs

Then, you can weed through the answers and use them to either design a product for them, or find an affiliate product that meets their needs.

Options for Surveys

While there are a lot of great survey programs available, Survey Monkey is my favorite. You can sign up for a free plan. The free plan allows users to:

  • Ask up to 10 questions per survey
  • Receive up to 100 responses per survey

If you want to have unlimited questions and answers, you can sign up for a basic plan, which is $17 per month.

Once you sign up for a plan, you’ll need to create and send out your survey.

Sending an Email with the Survey

Along with the survey, you’ll need to send an email out to your list asking them to participate. You can create a standalone email for this, or you can add it to your newsletter or another email you send out on a regular basis. If you add it to a regularly scheduled email, I recommend analyzing your open rates and selecting an email that typically gets a lot of opens. That way, your survey will likely get a lot of responses.

Regardless of if you send a standalone email or add the survey to an existing email, you need to write something like:

I need your help. I want to provide you with the best tools for (insert niche), and in order to do that, I want some feedback. Please take about two minutes of your time and fill out the survey located at I’m going to use the results to provide you guys with the best tools available. Thanks!

Once people respond, take some time to analyze the responses. Then, work on your own product, or head over to ClickBank or one of the other affiliate networks. Once there, find a product that meets your list’s needs. Then, email the product out to your list. Since your list just told you they’re interested in the product, there’s a good chance they’ll click on the link and make a purchase.

Let me know what you think about using surveys for your list. Also, leave a comment if you have a survey program that you really like to use.


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  1. Katie Jennings

    My website is setup but it has not been published and is not working at the moment. Thanks for the info in this message. I am new at affiliate marketing and am trying to learn all that I can to get my business up and working and making me some money. I realize this is not a get rich deal, but I just want to make a little extra money to supplement my income and allow me to help others that are less fortunate than me. All the help and training that I can get will be greatly appreciated.

    Thank you so very much!
    Katie Jennings

  2. Joyce Knake

    Sounds like a good idea.And the example that you used about guitars would be right up my alley since I taught guitar for 13 years.

  3. John Hickox

    This Blog was very informative and I appreciate you sending it to me. This is exactly the type of information that helps me. Thank you for the new technique.

  4. Shelley Luzaich

    Only MINUTES before I received this email about surveys I had sent my list a short 3-question email!

  5. Carl

    This is good stuff for those with a list or a product or a website that is monitized.
    Get back to abc or do I need to read your book again?


  6. Kathleen Judy Beller

    Hello Anthony,

    I had know idea that such a website existed. I really like it when you ask me
    what are my interests or needs, because I want the two-way communication.
    Not opening one of your emails doesn’t tell you what I am thinking. Sometimes I don’t open emails, because I have too many demands on my time. I liked email very much, and I will save it to put it to use soon. Thank you!!!:)

  7. frank senner

    thank you anthony! for this will help me with my affiliate marketing business.

  8. David Zarate

    Yes it was informing Thank You for the info i will use it. David Zarate

  9. Aaron F. Thomas

    Great idea but need to build a list first. Please reply on how.

  10. Barb Staudenmaier

    This is a great amount of useful information from the basic principal of sending surveys to how to access a survey-making company.
    Thank you

  11. Tatyana

    Hi, I read your email marketing suggestions and I find it is very interesting. I will keep this in my mind but right now I am in the middle of my first ad. Thank you for the tip, they are always appreciated.

  12. Sergey

    Thank you for a tip I will keep this in My mine, but I just complete work shop watched a lot of video, and start working on my first ad, so I have more questions than answers. Which is normal for a beginner like me. Thanks again I am really appreciated.

  13. Glenn Robertson

    well i try to put this what you sent me to use thank you a gin,you stick to your word,glenn in grayling mi……. have a great summer to you and family…….

  14. Tjep Marku

    I agree. Survey will really help. Thank you for the information is very useful to me.

  15. Jackie Woodard


    Thank you for this information. I’m just getting started and I was just think about what products my list would like after this first one. So, the survey is the exact thing I need to find my information.



  16. Sharon Volkman

    Yes, Anthony. It is a good lesson and I am glad to learn from this.

  17. Dorothy

    I did think that this post was very informative. I am just starting to look at email marketing and appreciate the tip.

  18. DWReeds

    Anthony, I just love any and all tips like this one. They are begining to help me think more like someone that is serious about earnings from online advertising.

  19. Sylvia

    Hi Anthony! Another option for creating surveys would be Google Docs. You can create a ‘form’ with their spreadsheet app and send it out as a text link or as html. It’s free, works like a charm, has no limits that I am aware of, and the data collected is just as useful.

  20. Daniel Brown

    It seems like short sharply focused surveys might return the highest participation. In your example, it seems like you would only need to ask one or two additional questions.

  21. stanley escolano

    I love this idea. I need to learn more on how to send Email with a survey.

  22. Ranee Haight

    Appreciate all your insights and tips on your success and the opportunity to utilize them for ourselves.

  23. Jeannette Lehman

    Yes, I like to get information like this. I can begin using pieces of the information even if I can’t use it all at once. Since I am doing some email marketing, I can use this information now.

  24. Beverly Cordle

    Anthony, I just read your suggestions about using surveys to find out what your list wants. Sounds smart to me. I’m feeling smarter all the time from listening and reading what you say. I feel good about this. I’m going to learn all I can and I hope that by Thanksgiving I’ll be earning money for Christmas.

  25. Katharina Norwood

    This is a great idea. I was planning to do email advertising but there is a bunch of things to learn about email marketing before I would attempt a survey. Actually email advertising is an interesting subject.

    Thank you for your suggestions.


  26. Neal Cordova

    The survey idea will prove to be very handy when I’m ready to dive into email marketing

  27. Cecilia

    Finding out what your potential customer want by using a survey is a great idea. Thank you Anthony, this is excellent marketing advice.

  28. Marcia Brown

    Hi, Anthony! I have not started an email list building program as yet, but I think I could use the survey strategy on my blog. I can’t wait to start using that! It sounds like a really good way to get people to respond to my blog posts. Thanks again for all you do to help us!

  29. Night-Owl (Bobby Sims)

    Anthony! you are my man, I’ve been looking for this information on ” Survey Plan and Email Plan. the information was very much edifying and the right timing. Thank you gain, Anthony!!!

  30. sandra vandyke

    I am a new student. I have been to the 3 day seminar and at this time watching Adrians CDs. It is a little overwhelming for me at this time, but I believe that I can make this work. I probably in the future will need a one-on-one with you. The information is helpful. Thank you for sharing your knowledge. Sandy Vandyke

  31. Nilla Haluska

    I am on my way to see you at the Portland Red Lion today. I am taking a notebook and pen and will be applying much of what you have to say. I have been following your ads, and videos for awhile now but have not taken any action to make money. Perhaps your seminar and this website will inspire me to generate enough to get out of my complacency. Thank you for your genuine willingness to help those who are less fortunate make their own fortunes.

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