If you have a website or blog, there’s a good chance you’re trying to rank for a specific set of keywords. For instance, if you’re in the “internet marketing” niche, you might try to rank for:
- Internet marketing tips
- Internet marketing information
- How to market online
You want people to find your website when they type one of your key phrases into a search engine.
As a marketer, it’s important that you know how you rank for each term. You need to know where your site is listed in the search results when someone searches for one of the keywords you’re trying to rank for. That way, you can find out if you need to improve your SEO campaign to get a better ranking.
The Standard Way for Finding a Site Ranking
Most marketers go to Google to find out how they rank for specific terms. Once they get to the search engine, they type in the terms, and then look for their website. If the site is on the first page, the marketer is pleased.
Unfortunately, Google analyzes cookies and user activity when determining search results. Thus, if you click on your website on a regular basis, it will show up higher in the search results when you search for related keywords. There’s a good chance you click on your website fairly often, so your personal Google results are likely skewed in your favor. However, just because your site shows up on the first page when you Google it doesn’t mean it shows up anywhere near the first page when someone else Google’s it. That’s why you need to check your rank with a search engine that doesn’t alter results based on user patterns.
The Best Way to Get Your Site Ranking
Fortunately, there are several search engines that will allow you to determine your true site ranking. Some of my favorites are:
- Google Encrypted Search
Each of these options works like a standard search engine. However, instead of getting “standard results,” your results won’t be based on any previous pattern or activity. Thus, you can find out what your true search ranking is by using these search engines.
I encourage you to use one of the search engines listed above to determine your true search ranking. Once you do that, develop a plan that will help you move up in the search results. Once you put your plan in motion, continue to check your search ranking to see if it has improved. If it has, you know your plan is working. If it hasn’t, you’ll need to tweak your SEO plan in order to get the type of results you want.
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